Stronger Together in the Region
DATEV Challenge Roth is pleased to welcome the Stadtbrauerei Spalt as a new strong partner in the field of bottom-fermented beers. The traditional municipal brewery from Spalt will support the event with selected products and will be present throughout the entire event area as well as at the famous hotspots along the course.
Award-winning beer for the triathlon in Roth
As part of the partnership, Spalter Vollbier, Spalter Radler as well as the popular non-alcoholic options Spalter Freiheit NaturRadler and Spalter Freiheit will be served. The latter was even voted the most popular non-alcoholic beer in the entire region in 2025 by readers of Nürnberger Nachrichten.
The products will be available in the Triathlon Park, at all events during race week, in the Festival Market food court, and at the cheering zones and announcement points along the course. In addition, the Spalt brewery will also be a partner of the traditional volunteers’ party on the Monday after the race.
A key element connecting both partners is their strong sense of community. In Spalt, around 5,000 citizens are owners of their brewery, making it a unique example of lived municipal identity. At DATEV Challenge Roth, a very similar force drives the event: 7,500 volunteers whose dedication and passion make the triathlon possible year after year.
Race Director Felix Walchshöfer emphasizes this parallel:
“The DATEV Challenge Roth is built on passion, honesty and a strong sense of community. These are exactly the values we see in the Spalt Municipal Brewery. It is this authenticity and togetherness that connects our volunteers with the people of Spalt. We are very happy that, through this partnership, the Spalt hill region is moving even closer to the event.”
“Excited for DATEV Challenge Roth”
Udo Weingart, Mayor of the town of Spalt and Managing Director of the brewery, adds:
“We’re truly excited about DATEV Challenge Roth! This extraordinary event stands not only for top athletic performances but also for a unique social and emotional power. The incredible sense of unity, the dedication of countless volunteers and the special ‘triathlon spirit’ make this event a true asset for the entire region. As a local, municipal brewery, we are proud to be part of this special community. Two worlds come together here that fit perfectly: the uniqueness of an international triathlon highlight and our deeply rooted tradition as Germany’s only municipal brewery. What unites us is a shared goal: bringing people together, inspiring them and creating unforgettable moments.”
With this partnership, both sides underline their commitment to making regional identity, quality and community tangible for guests from all over the world. DATEV Challenge Roth thus remains true to its character: rooted in Franconia, internationally celebrated, and driven by an extraordinary community.