News

Two strong brands join forces: sailfish, one of the world's leading manufacturers of wetsuits and swimwear, is now the official swim partner of DATEV Challenge Roth. The collaboration brings numerous benefits for athletes – before, during and after the race.

Exclusive collection and joint promotions
The triathlon community can look forward to an exclusive Roth swimwear collection from sailfish as well as many other joint activities, including community events such as the sailfish Swim Night, which will bring athletes together months before the start in Roth as part of the kick-off weekend.

sailfish Race Day Guarantee: Maximum safety for all participants
As a special offer, all starters at DATEV Challenge Roth 2026 will receive a special discount from sailfish: In the event that a neoprene ban is imposed again on 5 July 2026, all starters who have purchased a sailfish wetsuit via sailfish.com between now and the race weekend will receive an exclusive 50% discount on all swimskins on site.  All they have to do is show their race documents at the sailfish stand at the expo. This means that no one is taking any risks: anyone who buys a wetsuit from sailfish will be well equipped for the race regardless.

Statements on the partnership
Race director Felix Walchshöfer emphasised the special value of the new cooperation:
“We are delighted to welcome sailfish as our new swim partner at the Home of Triathlon. What is particularly valuable is that sailfish is not just an equipment supplier, but a partner who shares our passion for this sport and wants to play an active role in shaping it. This benefits everyone who competes in Roth and our entire community who want to improve their swimming,’ says race director Felix Walchshöfer. ‘We look forward to many joint projects.”

For sailfish founder Jan Sibbersen, the partnership between the two German triathlon institutions brings together what belongs together: "Challenge Roth is the ultimate in triathlon. A German, family-run institution with global appeal. It's a perfect fit for sailfish. And as a native of Franconia, I am also extremely proud that what belongs together is finally coming together."

Part of the brand team is Sam Laidlow, winner of DATEV Challenge Roth, who also welcomes the collaboration and laid the foundation for his triumph in swimming:

"Roth is one of the most memorable races I've ever done. The support on the course and the atmosphere around the event is on another level. Having sailfish become Challenge Roth’s official swim partner is great to see. I know firsthand how dedicated sailfish are to pushing performance in the water, so it’s exciting to think what this will bring to the race moving forward.”

About the brands
As a swimming brand in triathlon, sailfish has stood for the highest quality, innovative technologies and authentic brand awareness for years. Thanks to a wide range of products, the company brings together a diverse group of athletes in a strong, community-oriented community. Its high brand awareness and positive image make sailfish the ideal partner for the race in Roth.

Every year, DATEV Challenge Roth is a triathlon festival and a central meeting place for thousands of participants, triathlon fans and everyone who loves and supports the sport. On 5 July 2026, people from 110 nations will line up at the start line to fulfil their triathlon dreams.