Many top athletes and celebrities in the virtual Dreams Cannot be Cancelled Run powered by DATEV
For many athletes, it was an emotional highlight over the new year, given 2020 had almost no sporting events. From 30 December to 2 January, 3,500 athletes from over 40 nations ran on their specially selected course in the virtual Dreams Cannot be Cancelled Run powered by DATEV over 5, 10 or 21.1 km against cancelled dreams.
Former Challenge winners and celebrities on the start line
Among the participants in the virtual run were many top athletes and public figures who used the run to test their form. Ironman world champion Anne Haug, recent DATEV Challenge Roth winners Andi Dreitz, Lucy Charles-Barclay, Sebastian Kienle, Daniela Bleymehl and many other top athletes used the run to test their form for the coming season.
The virtual run was also a test for DATEV Challenge Roth 2021 for Tagesschau spokesman Thorsten Schröder, football expert Erik Meijer and ZDF presenter Florian Weiß.
“We are delighted so many people were there for the virtual run and that they were able to take part in a corona-compliant race ‘together’ and hopefully get a boost during this time. A big thank you also to the partners of the run, without whom the race would not have been possible, ”explained Felix Walchshöfer, managing director of TEAMCHALLENGE.
Virtual run with a Challenge feeling
An app that the runners could use to track their run provided that famous Challenge feeling. In the app, the participants could run virtually on the canal or Büchenbach, no matter where in the world they were actually running. A special highlight was the audio track with well-known Challenge music for the right running rhythm. Announcements from well-known top athletes and friends of DATEV Challenge Roth though the headphones of the participants provided additional motivation. In race week there were digital offers in addition to the run, so participants could take a look behind the scenes of DATEV Challenge Roth or recharge their batteries in a yoga session.
Athletes ran on their own chosen course so social distancing regulations could be met by the athletes and everyone's safety was guaranteed. Tracking was carried out using a specially programmed app, which had to be downloaded to mobile phones in advance. The Dreams Cannot be Cancelled Run powered by DATEV was organized jointly by TEAMCHALLENGE and the Challenge Women team.