03.12.2019

PowerBar announced as official nutrition partner

PowerBar announced as official nutrition partner
New products from 2020

Leading sports nutrition provider, PowerBar, is the official nutrition partner of DATEV Challenge Roth from 2020. The long-term partnership will see PowerBar will provide athletes with bars, gels and isotonic drinks throughout the race.

The aid station products offered by PowerBar at DATEV Challenge Roth 2020 are now available individually or as a test pack in the online Challenge Shop. Athletes can also test the various products at the traditional Kick-Start Weekend on 2-3 May in Roth.

“There is a natural fit between DATEV Challenge Roth and PowerBar. We not only share a love for the sport but also an absolute dedication to the athletes – and they know it: PowerBar enjoys a strong following among endurance athletes while DATEV Challenge Roth is one of the most popular long-distance triathlons ever,” says Andreas Petrik, Head of Marketing at PowerBar.

Felix Walchshöfer, TEAMCHALLENGE CEO added, “Being able to provide first-class nutrition to our athletes from start to finish is very important to us. And with PowerBar products we can achieve this. In addition, PowerBar is available all over the world. With 50% of our athletes coming from abroad we can ensure everyone is able to get the best preparation when it comes to their nutrition.“

PowerBar products provide endurance athletes, fitness enthusiasts and teams around the world with a simple and effective means of getting the right quality and quantity of nutrition. All the products are continually tested and perfected by leading nutritionists, sports scientists and professional athletes. All PowerBar products are included on the Cologne List® providing athletes with quality assurance. The Cologne List® is a leading service platform that uses strict certification processes to test and list nutritional supplements that present a minimized risk of contamination from banned substances.


 

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