"Live your Challenge story"

Image Caption:
L-R: Dr Hannedore Nowotny, Wenke Kujala, winner Angela Goldmann and Kathrin Walchshöfer-Helneder


"Live your Challenge story"
Frosch-Apotheke Roth wins Challenge shop window competition

All business owners from the Roth region were invited by TEAMCHALLENGE to decorate their display windows using the theme DATEV Challenge Roth to help give the triathletes from 76 nations a warm welcome. 34 stores from the town and throughout the region took part with the winner announced as Frosch-Apotheke Roth on Münchener Straße. They win two Germania air tickets to a European destination of their choice with their "fairy tale" themed shop windows.

On Friday, Deputy District Councillor Dr. Ing. Hannedore Nowotny, triathlete Wenke Kujala and TEAMCHALLENGE Managing Director Kathrin Walchshöfer-Helneder visited all the participating stores before choosing Frosch-Apotheke Roth as the winner. Pharmacist Angela Goldmann incorporated the name of the pharmacy with a fairy tale theme that told the story of a tired, burnt-out Sleeping Beauty who finds a new lease of life through training for Challenge. "The message is: live your fairy tale, get out of bed and train for Challenge!" explained Angela. But that's not all: In a second window, the theme "Football meets Triathlon" was incorporated. The well-executed and elaborate design was ultimately what won it for the judges who faced a difficult decision due to the many entertaining windows entered.

TEAMCHALLENGE Managing Director, Kathrin Walchshöfer-Helneder, said, "We were overwhelmed by what our business community came up with - everything from Challenge-shaped pastries in a bakery to a red Challenge iron in the Laundromat, and almost everyone could have earned a prize! I'm looking forward to seeing the faces of our athletes as they discover these beautiful Challenge shop windows while exploring the town."


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