Heiko Wörrlein - new Media Manager at DATEV Challenge Roth
ROTH. Heiko Wörrlein has been part of the DATEV Challenge Roth team since mid-january 2019. As the new Media Manager, he is responsible for TEAMCHALLENGE social media as well as regular PR and media liaison. With Heiko’s arrival, the world's largest long-distance triathlon event now has a full-time media/social media specialist for the first time. Born in Oettingen i. Bay, Wörrlein studied Political Science at Friedrich-Alexander-University Erlangen-Nürnberg and graduated with a Master of Arts This was followed by almost six and a half years of work at the Fraunhofer Institute for Integrated Circuits in Erlangen in various positions. Most recently, he was responsible for the social media channels of the research institute and the editorial department of press releases and print materials.
In his personal life, the new Media Manager has a long-standing passion for DATEV Challenge Roth: "In 2012, I stood on the Challenge Roth side lines for the first time, cheering on the athletes. Since then, the date in July has been an absolute must. My experience on 8 July 2012 also motivated me to buy new running shoes and start endurance sport myself. In addition to running, I have also tried to get on my road bike as often as possible and cycle through the Alps. Now I feel very lucky and grateful that in the future I can combine my personal interests with my professional experience. "
TEAMCHALLENGE will continue to be supported by Carin Dennerlohr, who has worked extensively for DATEV Challenge Roth since her founding of the "Challenge" brand with her press and PR office on a freelance basis. Since 2012 she has headed the Marketing and Communication division. From May, it will reduce the scope of its services in order to be able to devote more time to the wider clientele of its press and PR office. However, she will continue to support TEAMCHALLENGE "behind the scenes".