Alice and Herbert Walchshöfer receive DTU Award for their life's work

Photo: Roman Henn

Alice and Herbert Walchshöfer receive DTU Award for their life's work
"Friends and Supporters of Triathlon"

NUREMBERG/ROTH - At a recent ceremony in the historic Nuremburg Town Hall, the German Triathlon Union (DTU) honoured Challenge managing director, Alice Walchshöfer, and posthumously her husband Herbert, for their life’s work with Challenge. The "Friends and Supporters of Triathlon" Award was presented by DTU President Prof. Dr Martin Engelhardt in the presence of the Bavarian State Minister of the Interior and Integration, Joachim Herrmann (CSU), as well as more than 100 invited guests from sport, politics and business.

Together with her husband Herbert, who passed away in 2007, Alice Walchshöfer founded the "Challenge" brand in 2001 and in the years that followed, together with her children Kathrin and Felix, made DATEV Challenge Roth one of the most important triathlon events in Germany and the world. For the past 17 years, the legendary Challenge-branded triathlon has taken place in July in the Middle-Franconian town of Roth. It is always sold out after a few seconds and has already been awarded many prizes. These include DATEV Challenge Roth being voted ‘Best Race in the World’ seven times in a row in the long distance category of the renowned ‘triathlon magazine’ awards (2018 voting is currently taking place).

Alice Walchshöfer, who was completely surprised by the award, paid tribute to her husband, Herbert. "Herbert always believed in his vision and did everything to make Roth Europe's triathlon mecca. I am delighted that his work is now receiving such recognition with this award."


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