Bigger, with an enlarged exhibition area and even more action: This year’s Triathlon Expo at Challenge Roth will be second to none. With more than 1,000 m² of additional exhibition space, the Expo will be enlarged by one third as compared to last year. So it will be the biggest Expo that we have ever had at Challenge Roth.
Visitors will certainly enjoy taking a relaxed stroll through the new exhibition area along the finish straight. Right next to the registration office, the new area will offer a completely new Expo experience. International exhibitors of high-class triathlon and sports brands are going to present their products within a “green” atmosphere, accompanied by fun and action, such as Segway tours and a high ropes course by Campus Treuchtlingen. Don’t miss!

 

 

Click here to have a look at the Triathlon Expo maps

 

 

New Challenge World
“Feel the Challenge spirit” will also be the motto of the new Challenge World at the entrance of the Expo (opposite festival hall). Upon entering the new area through the bright red “Challenge Arch”, visitors will discover a completely new triathlon experience! The offer of merchandising and fan products is more diverse, colorful and funnier than ever. In co-operation with Lemonsports/TRI11 from Hamburg, who have also been in charge of the Challenge Online Shop since the beginning of this year, the range of products has been considerably increased. The new trendy Challenge leisure wear collection features high-quality, fashionable t-shirts, polos and hoodies in a hot Abercrombie & Fitch style, which are quite unique in sports marketing, and even look stylish at the disco at night. Of course, there will also be all kinds of functional clothing, and triathletes will surely find everything their hearts desire – from bike pants and jerseys to the new “Hugo Collection” of kidswear featuring Hugo, the “Challenge dog”, which will definitely become iconic.

 

 

 

 

And here’s two more special tips: The hip, black and green caoutchouc wristband of the “Be a part” fan action is available for € 2.50 – a clear statement by all Challenge fans to become part of the world-wide Challenge Family. And another must-have: The new Challenge watch by Madison New York in white with a bright red dial and subtle Challenge logo. You’ll find it hard to turn this offer down…